About Us

NOVELUXE is just what the name spells- A "NOVEL" Luxury company aiming to make an indelible mark in the field of "LUXE" & LIFESTYLE products.

NOVELUXE INTERNATIONAL is a boutique luxury & lifestyle products company. We primarily focus on creating new brands with global appeal, which will be  unique in its propositions to bring sheer customer delight.

We have our offices in Ascot, England & Dubai, UAE.

Our first tryst with creative spirit is  DOYEN - a very fruitful collaboration with the very talented Ms Chrissie Butcher, who is an established British Watch designer, based out of London. Our partnership have given birth to DOYEN- which we consider as an apt tribute to glorious British Legacy through many of her creations. We start with the world famous icons from Great Britain as our inspirations for the launch collection.

DOYEN - literally means  ' the most experienced in the group or particular field', and that is precisely OUR VISION to be.

Noveluxe International have many years of experience in building markets for international brands through strategic interventions and various modes of partnerships.

We, through our years of expertise and real experience in the luxury domain, provide measurable & effective key performance indicators to launch and manage brands to their full potential. Noveluxe trades in various International brands of Fashion, Fashion accessories, Perfumes, Cosmetics, Watches, Fashion Jewellery, Leather goods & Gift items across the world.

We proudly & heartily welcome you to our exciting & creative world.

Thank you.

Noveluxe International